It can be difficult for a cleaning business owner or manager to acquire new customers or leads. After all, there are only so many hours in the day. With time spent on managing client schedules, assigning work tickets, scheduling for mandatory leaves, and other tasks, very little time remains to focus on growing the business.
Fortunately, robust technologies can help you create a marketing plan and manage your commercial cleaning leads. Commercial cleaning software offers even more. These tools handle scheduling, assigning, communicating, and informing. Some advanced versions also send clients automated invoices with bill payment reminders. These features make software solutions highly beneficial for both established and new businesses in the cleaning industry.
Automate Your Sales Process With a Cleaning Business Software
In this age of fast-paced communication, you cannot leave something as time-sensitive as finding the best commercial cleaning leads to managers or other workers. Commercial cleaning companies need to keep up with the times since any delay could cost them business. Picture this: a long-standing client refers your janitorial services to another company. They use the online contact form on your website to reach out to you. Unfortunately, the manager who responds to these queries is out sick.
The referral lead then goes to a different company that immediately sends them a quote and contracts to review. Your tardiness caused you to lose the opportunity even before you could pitch your services. Cleaning company software prevents a referral from going ignored and being taken over by the competition. It allows you to respond to inquiries as soon as they appear in the system.
You can automate follow-up efforts and build client relationships, whether they are contacts, leads, referrals, or past and current customers. Commercial cleaning software options give you greater control over the sales workflow and process regardless of the medium you choose.
How Do Commercial Cleaning Software Tools Capture and Manage Leads?
These are 4 ways a janitorial cleaning software can help you capture and manage leads:
1. Automate all follow-ups
Automatic responses ensure that potential customers aren’t kept waiting. Property managers, business owners, or homeowners usually request a quote via email. Your commercial cleaning software sends an automated response while storing their contact information in the database. It also notifies an employee or manager to follow up. Commercial cleaning services need to be careful with any leads that come their way. It’s easy to lose leads through cracks in the process.
This streamlined process has helped thousands of cleaning businesses acquire long-term clients. The software creates a workflow that engages customers at all times. The best part is that you can customize the software according to your preferences. You can also create email campaigns to market your services to referrals, past clients, and leads.
2. Detailed reports on individual lead statuses
No need to wonder where your janitorial service leads are in the sales process. You can track every step with in-depth reports. You’ll see which sales rep the potential clients spoke to, whether they received a follow-up, and what information they sought. Additional notes are also available for review. A great benefit of these tools is that you can customize the entire monitoring process to your needs.
You can do the following with personalized and advanced janitorial business software:
– Calculate ROI and up-sell or cross-sell opportunities
– Track every step of the sales process
– Record appointment reminders, notes, and status updates
– Customize milestones in the sales pipeline as per your workflow
3. Lead accountability
You don’t want valuable leads to go unattended due to confusion, carelessness, or any other reason. Janitorial cleaning software solutions significantly reduce the risk of potential cleaning jobs falling through the cracks. New leads enter directly into the software database and receive assignments accordingly.
This is how these algorithms work when it comes to lead assignment and accountability:
– Assigning leads in bulk
– Reassigning leads that are not given attention automatically
– Making aware of who is responsible for a particular follow-up
– Each lead gets tracked in the system through generated reports on progress
4. Completing tasks through intuitive reminders
The primary benefit of commercial cleaning software lies in its ability to track staff activities consistently. It ensures task completion by assigning accountability and sending reminders. In short, having a CRM tool is like having a 24/7 personal assistant that keeps tabs on everything and everyone.
Your people will be reminded and notified on a daily basis about those tasks that require immediate attention, such as:
– Neglected leads
– Information requests by current clients
– Re-quoting an old or a new client
– Calendar updates
This reduces the time you and your managers spend chasing down employees in the sales team. You won’t need to rely on manual follow-ups, which increases efficiency by saving time. Additionally, you can save on lead generation company costs.
Cleansing Janitorial Leads With Commercial Cleaning Industry Software
Databases provide a great starting point for finding prospective businesses, but salespersons can only extract so much information from them. This is where lead cleansing becomes crucial. Cleansing should occur early in the sales process to be useful—such as when a sales development representative cold calls potential clients or returns follow-up calls.
It is important that the following features are obtained in the information collected:
Accuracy
It’s virtually impossible to purchase entirely accurate data. Information can change quickly—like when a key decision-maker leaves a company. Without cleansing, your database may not reflect these changes.
Details
Accurate details are necessary for salespersons to work effectively. This includes the correct phone number, email address, job title, and specific cleaning services required. Other information, such as whether the company is satisfied with its current cleaning services provider, is also important.
This is how having robust software helps with lead cleansing:
1. Keeping up with changing prospects
The sales cycle can be long in the cleaning industry. It can take convincing to make a company realize that outsourcing cleaning services are a good idea and that your particular services make for a great fit. However, there is no denying the fact that a prospect’s situation can quickly change.
Maybe the company is growing and requires more services. Maybe something terrible happened and they require emergency response cleaning services. Whether the sales funnel is long or short, it is necessary that your staff is prepared to leap at a moment’s notice. This can be made possible by having all information about a particular prospect stored in a single database with relevant access to multiple people.
2. Sell more effectively
Did you know that staying in touch with potential leads, even when they don’t reply or want your services at the moment, allows you to gather updated information about them? You never miss a thing. You can stay in the know by being informed about each prospect’s unique situation. This again helps you sell more efficiently and effectively.
The software can keep track of all conversations between the salespersons and the prospect. You can customize the cleaning software tool to save information about which salesperson last spoke to the prospect and any additional notes. The software can be used for sending periodic reminders for the employees to follow up with the lead. There is no better option when it comes to managing leads efficiently. With comprehensive commercial cleaning software taking care of your needs, you won’t need to pay for lead cleansing or lead generation services.
Lead Generation and Management Through Cleaning Business Software
The first step to an effective sales funnel is the right strategy for lead generation. There are certain software solutions that can help you spread the word about your business through social media as well. It is important that you choose the right strategy for the lead generation before you start with lead management. Cleaning business software solutions can allow for real-time tracking of qualified commercial cleaning leads generation. You will know effectively which prospects have responded to your campaign. You can customize the system to assign a salesperson to reply to the query once the automated message is sent to the prospect. This lets the prospect know that you are a cleaning company that means business. It also speaks volumes about the level of importance paid to customer service.
Another benefit of using janitorial service software during new commercial cleaning leads generation is accountability. Managers don’t need to run after salespersons. They know exactly which employee was responsible for a particular prospect and whether they did everything possible to convert the prospect into a client. This form of accountability is particularly important for local businesses that are struggling with attaining new leads in their area. Several local commercial cleaners turn to Google ads or other search engines for acquiring local leads. However, by investing in a cleaning company software, you can get several different features under a single umbrella whether you service workplaces or medical offices.
Ways To Acquire New Cleaning Service Leads
You need to identify your target audience or prospective property owners and their respective cleaning goals before you try to acquire new leads. There are several different ways of commercial cleaning lead generation that are both inexpensive and time-efficient. For instance, you can always use PPC, SEO, and other digital marketing techniques to spread awareness regarding your business.
You can also take the direct mail approach. There are several lead-generation companies that offer free leads as part of a package. It is important to know that cold leads may not always be the best thing. This is particularly true for small businesses that don’t have a large budget. Instead, you can make use of available technology to carve a niche in your particular cleaning sector.
When it comes to leads, it is best to have a dedicated account manager take care of the prospective clients. It is a fact that not all leads will convert to paying clients immediately, which makes it necessary to store their information and periodically follow up with them. There are several steps to sales cycles and a lead can convert at any point in the cleaning industry. A comprehensive and well-developed cleaning business software will offer great ways in terms of appointment setting.
Get in Touch with Ranyan for Tailored Cleaning Business Solutions
Reach Out for Personalized Assistance and Information
Ready to take your cleaning business to the next level? At Ranyan, we specialize in providing advanced commercial cleaning software designed to streamline your operations, enhance client relationships, and boost your sales process. Whether you need help with lead management, automating follow-ups, or generating detailed sales reports, our tools are crafted to meet the unique needs of your cleaning business.
Don’t let another lead slip through the cracks. Contact us today to discover how our solutions can transform your business. Reach us at email at info@ranyan.com. Let’s work together to ensure your cleaning business thrives in today’s competitive market.
